About Simoon Media

I’m Sina Monfared, a Creative Director and visual content specialist with over 17 years of experience across branding, graphic design, motion design, photography, videography, and AI-driven content creation.
Throughout my career, I have worked with brands, startups, international companies, and government clients across the UAE and beyond, managing creative projects from concept to final execution. My work covers everything from brand identity and visual systems to photography, video production, campaign visuals, digital content, and full creative direction.
My experience includes collaborations with names such as Rolls-Royce, Etisalat, 1847, N.Bar, Avène, Bella, Ballcen, AXA Insurance, Citroën, and Suzuki — projects that required a strong understanding of brand identity, high production quality, and a strategic approach to visual communication.
For me, visual work is not only about creating something that looks good. It is about building a strong presence, shaping how a brand is perceived, and creating content that feels clear, consistent, and memorable. From logo design, typography, brand guidelines, and visual identity systems to product photography, lifestyle shoots, commercial video, editing, color grading, and digital campaigns, every detail is created with purpose.
Today, I combine years of hands-on creative experience with the power of AI tools to make the creative process faster, smarter, and more flexible. From AI-generated images and videos to concept development, scriptwriting, storyboarding, and campaign ideation, I use technology to support high-quality creative output for modern brands.
Behind Simoon Media is more than a design service — it is a complete creative approach built on experience, strategy, visual craft, and the ability to take ideas from concept to final delivery.